Well-built niches DO sell well, and right now is no exception!
It's about timing, and, highlighting the nicheables or value-drivers that make a business successful in their market or niche. Details such as geographical coverage, targeted customer groups, unique selling propositions, employee talent, core values and mission focus, ethics and DEI, advertising and social media savvy, scale and margin effectiveness, market share and growth potential -- and, anything else that signals value to individual, strategic, and financial buyers.